Our Mission

Mission Statement

The mission of Lithia Motors Inc. is to be the preferred provider of cars and trucks and related services in North America.

Lithia’s mission statement was crafted by the executive team to provide a guide for the future. It captures what the company aspires to be and will continually strive to achieve. The power in this statement lies in how it can rally employees around shared goals and provide a context for decisions that impact Lithia’s future. The high standards that Lithia’s leaders set in the mission statement is evident throughout the company. The company continues to be motivated by high performance expectations and willing to take on significant challenges. Lithia’s culture attracts people with strong ambitions, and as a result, Lithia Motors has made significant progress toward its mission.